The full Casual brief, mapped to the agent. Cas writes the treatment against the four canons and hands back a Tier 5 single-committed-idea.
Generate a treatment from a briefTier 5 · 5B agent shape
The canonical 22-field Casual brief. Fill what you have, skip what you don’t — Cas will flag gaps and supply tier-appropriate defaults for any blanks in Section D.
AProject basics
BStrategy
Free-text from the brief. Cas maps this to one of the five operational objectives.
Drives tier selection, archetype, and Storypulse principle weighting.
B.5Think / Feel / Do Load-bearing for treatment generation
CContent & production
Drives tier selection & production scale heuristic.
DEffectiveness & measurementv2 · defaults supplied if blank
EAttachmentsOptional
Any deck, prior brief, or transcript Cas should read alongside the form.
Diagnose a script in pre-productionPre-shoot
Drop a script or treatment in development. Cas runs the Script Doctor against four canons (Casual, Film, Effectiveness, Pattern) plus the 15-mode Failure Library — severity-ranked diagnostics and specific intervention candidates.
01Mode
02The script or treatment
Paste below or upload. The deeper the version (treatment and script), the sharper the diagnostic.
or upload
03ContextOptional
Assess a script for effectivenessScript-ready
Paste a script or treatment that’s ready to shoot. Cas returns a structured effectiveness read against CUBE, Storypulse, Binet & Field, Sharp, Heath, Kahneman, Sutherland, and the cultural register — with three specific improvements and a rewrite candidate.
01The script
Paste the full script below, or upload a .docx / .txt / .md file. For PDFs, extract the text first.
or upload a file
02ContextOptional · sharpens the read
Tear down a finished filmPost-cut
YouTube / Vimeo URL or .mp4 file. Cas runs the StoryPulse Assessor — structural, persuasion, and effectiveness teardown matching the Allianz / HSBC / RB shape. Output is a PDF in the teardown library.
01The film
or upload
02ContextOptional · sharpens the read
Free-tier Gemini caps at ~5 req/min — if you queue a wave, run with --parallel 2. Avoid YouTube search-result URLs (400 INVALID_ARGUMENT).
Assess a BD targetCommercial
LinkedIn screenshot in — a profile, a post, a company page. Cas reads it, researches the company, applies the model, and returns a proactive creative pitch designed for a three-year partnership.
01The screenshot
A LinkedIn screenshot of the person, their post, or their company page. The more recent the activity, the sharper the angle.